As hard sells go, it is us up there with the toughest of all - how do you get school pupils interested in poetry?
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Glasgow-based performance poet Imogen Stirling has been on that mission in rural south-west Scotland over the past year or so.
She admitted there had been an element of subterfuge to her work in and around Wigtown.
"I've learned that you just can never use the word poetry because that puts people off immediately," she said.
"And, I mean, rightly so to be honest, I had no interest in poetry when I was in school and I didn't really resonate with the way that it was taught to me at all.
"So it did take me quite a long time from having sort of dipped into poetry at school to come back to it because I really just didn't think it was for me."
However, there are ways to get it across.
"I think it's more about bringing out the performative elements and the storytelling elements," she said.
"We're really fortunate in that there's so many exciting performance poets at the moment.
"There's so many artists who are blending poetry and raps, which is a much more accessible art form, I think."
She said she tried to showcase some of that work and show students how the spoken word could be used to talk about things which were important to them rather than ending up in "some dusty book on a shelf".
