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As he explained: "The idea is that it is an inflated archive. So we have used the Moncler technique to inflate pieces we have done in the past, like the hat from the Riviera collection (spring '15 womenswear) or the ruffled men's short with the knee - high boot (fall '14 menswear)." What we got was a glorious confection of J - Dubs lite: not in mental calories but in down - delivered weightlessness.

A few of these - including the collaborations with Alyx, two Genius newcomers, Hyke and Dingyun Zhang, plus the returning prodigal son Palm Angels, are ready to see and should be up on Runway pronto.

That was a big driving point behind what we wanted to achieve. The virtual format of MONDOGENIUS - accessible to anyone and everyone with an internet connection - is a thoughtful touch in the COVID - era world we're living in.

For Ruffini, long - term strategy takes precedence: "for a luxury company like Moncler, if you care about the quarter, it's very dangerous." Now, with the company's Genius programme showing no signs of slowing down, he is fuelled by a sense of "energy" Moncler Sale that both attracts and comes from the brand's newfound community of customers and online audience.

We always respected the www.monclersoutlets.com roots, always respected the DNA. The boutique includes new elements drawn from a variety of cultural and artistic sources, inspired by the genius loci, the guardian spirits of Milan.

"This is like Glastonbury, somehow," observed Jonathan Anderson as we dashed from frontstage to back at his show space in tonight's Moncler Genius launch event. As so often, he wasn't wrong.