Moncler Jacket on from monclersos's blog

Moncler www.monclersoutlets.com MONDOGENIUS is precisely that - taking a brand experience with which we've become familiar and presenting it with a larger scale and renewed vision.

Moncler has been protecting from the elements since 1952. The first down jackets were created to protect workers from the cold in a small Alpine factory in Monestier - de - Saint - Clermont, and that fundamental purpose has remained intact ever since. It's just got a lot better - looking. Liquid shine nylon laque, avant - garde cocoon silhouettes and neat boudin quilting have shaped and reformed the original duvet jacket, creating the iconic Moncler tropes of today. The Moncler Icons collection is a tribute to six decades of defining and redefining protection.

Usually we do a massive installation in a room where we try to control the environment. The collection is always focused around what the future will be.

It proved a roaring success. While just 10 percent of Moncler's sales come from Genius collections, the strategy introduced the brand to a younger demographic: now, 40 percent of brand customers are of the Gen - Z and Millennial generations. In addition, 50 percent of Genius customers are first - time purchasers of the brand and 40 percent have also purchased the brand's other products. Company revenues have continued on an upward trajectory.

That's when a sub - brand comes in useful. In the stark 1017 Alyx 9SM tunnel, models looked ready to conquer both Berghain and K2 draped themselves Moncler Jacket on scaffolding.

I love being outside in winter. I love skiing. We created an environment for the faces of the campaign to be comfortable in, and to express themselves in an affectionate way. I was really excited to work with Robin Wright..